Privacy policy

1. General Provisions

1.1. This Privacy Policy describes how SIA Lordean, REG. NO. 40203355754, REGISTERED ADDRESS: Lielā iela 6, Jelgava, LV-3001, Latvia (hereinafter also referred to as the “Data Controller”), collects, processes, and stores personal data obtained by the Lorddean online store from its customers and visitors to the website (hereinafter referred to as the “Data Subject” or “You”).

1.2. Personal data is any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing refers to any operation performed on personal data, such as collection, recording, modification, use, viewing, deletion, or destruction.

1.3. The Data Controller complies with the data processing principles established by law and can confirm that personal data is processed in accordance with applicable legislation.

 

2. Collection, Processing, and Storage of Personal Data

2.1. The Data Controller collects, processes, and stores personally identifiable information primarily through the online store website and email communication.

2.2. By visiting and using the services provided on the online store, you agree that any information provided may be used and managed in accordance with the purposes defined in this Privacy Policy.

2.3. The Data Subject is responsible for ensuring that the submitted personal data is accurate, correct, and complete. Knowingly providing false information is considered a violation of our Privacy Policy. The Data Subject is obliged to promptly inform the Data Controller of any changes to the submitted personal data.

2.4. The Data Controller is not liable for any damages caused to the Data Subject or third parties resulting from the submission of false personal data.

 

3. Processing of Customer Personal Data

3.1. The Data Controller may process the following personal data:

3.1.1. First and last name
3.1.2. Date of birth
3.1.3. Contact information (email address and/or phone number)
3.1.4. Transaction data (purchased products, delivery address, price, payment information, etc.)
3.1.5. Any other information provided to us during the use of services and purchase of goods offered on the website or when contacting us.

3.2. In addition to the aforementioned, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.

3.3. The legal basis for the processing of personal data is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):

a) the Data Subject has given consent to the processing of their personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the Data Subject is a party, or in order to take steps at the request of the Data Subject prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which the Data Controller is subject;
f) processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject which require protection of personal data, especially where the Data Subject is a child.

3.4. The Data Controller stores and processes the Data Subject’s personal data for as long as at least one of the following conditions applies:

3.4.1. The personal data is necessary for the purposes for which it was collected;
3.4.2. While the Data Controller and/or the Data Subject may exercise their legitimate interests in accordance with the procedures set out in external regulatory enactments, for example, to submit objections or file or pursue legal claims in court;
3.4.3. There is a legal obligation to retain the data, for example, under the Accounting Law;
3.4.4. The Data Subject's consent to the relevant personal data processing is still valid and no other legal basis for processing applies.

Once the conditions mentioned above cease to exist, the storage period for the Data Subject's personal data ends, and all relevant personal data is permanently deleted from computer systems and electronic and/or paper documents that contained the data, or such documents are anonymized.

3.5. In order to fulfill its obligations to You, the Data Controller has the right to transfer Your personal data to cooperation partners and data processors who perform necessary data processing on our behalf, such as accountants, courier services, etc. The data processor is also considered a data controller of personal data. Payment processing is provided by the payment platform makecommerce.lv; therefore, for the execution of payments, our company transfers the necessary personal data to the platform's owner Maksekeskus AS.
Upon request, we may also transfer Your personal data to government and law enforcement authorities in order to defend our legal interests when necessary, including preparing, submitting, or defending legal claims.

3.6. When processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

 

4. Rights of the Data Subject

4.1. In accordance with the General Data Protection Regulation (GDPR) and the laws of the Republic of Latvia, You have the following rights:

4.1.1. To access your personal data, receive information about its processing, request a copy of your personal data in electronic format, and the right to transfer this data to another controller (data portability);
4.1.2. To request the correction of incorrect, inaccurate, or incomplete personal data;
4.1.3. To request the deletion of your personal data (“the right to be forgotten”), except in cases where the law requires the data to be retained;
4.1.4. To withdraw your previously given consent to the processing of your personal data;
4.1.5. To restrict the processing of your data – the right to request that we temporarily stop processing all of your personal data;
4.1.6. To lodge a complaint with the Data State Inspectorate (Datu valsts inspekcija).

You can submit a request to exercise your rights by filling out a form in person at Elijas iela 17, Riga, LV-1050, Latvia, or by sending an electronic request to our customer support service at info@dvi.gov.lv.

 

5. Final Provisions

5.1. This Privacy Policy has been developed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (27 April 2016) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.

5.2. The Data Controller reserves the right to make changes or additions to this Privacy Policy at any time and without prior notice. Amendments shall enter into force upon their publication on the website www.lorddean.eu.